# Craft — Style your Docs

A 22-second kinetic type launch teaser. A blurred grey laptop shot asks why docs should be black and white, then one document is restyled eight times at one-beat-per-0.8s pace, and a blue end card announces 'with craft' and 'coming soon'.

- Code: LN-0640
- Kind: Launch film
- Format: Feature tour
- Brand: Craft
- Length: 22.5s · 17 beats · 45.3 beats/min · 12 hard cuts
- Industry: Productivity, SaaS, Design tools
- Style: Kinetic type, Big type, Fast cutting, Beat-synced edit, Collage, Music-led, No voiceover, Bold
- Original: https://x.com/craftdocsapp/status/1826290077875765548
- Full breakdown: https://cutmap.co/v/craft-style-your-docs

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/craft-style-your-docs.