# Deveillance — Spectre I launch

A founder-led launch film in which Aida Baradari speaks to camera in four different settings while mono type captions the speech word by word. It moves from the problem of always-on listening, through a dark product reveal of Spectre I, to a values close and a pre-order card.

- Code: LN-0148
- Kind: Launch film
- Format: Founder-led film
- Brand: Deveillance
- Length: 87.8s · 16 beats · 10.9 beats/min · 18 hard cuts
- Industry: Hardware, Security, Consumer electronics
- Style: Kinetic type, Captions, Voiceover, Product macro, Dark UI, Documentary, Premium, Match cuts
- Original: https://x.com/aidaxbaradari/status/2028864606568067491
- Full breakdown: https://cutmap.co/v/deveillance-spectre-i-launch

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/deveillance-spectre-i-launch.