# Dia — Painted by hand

A warm live-action brand film in which a person sketches the Dia wordmark in a notebook, then paints a yellow sun onto a huge hand-painted landscape mural. It carries the message of a refreshed, hand-made brand without showing any product UI.

- Code: BR-0043
- Kind: Brand film
- Format: Brand manifesto
- Brand: Dia
- Length: 26.6s · 10 beats · 22.5 beats/min · 6 hard cuts
- Industry: Consumer apps, Productivity
- Style: Live action, Cinematic, Slow and deliberate, Premium, Handwritten type, Music-led, No voiceover, Product macro
- Original: https://x.com/diabrowser/status/2103156253853688261
- Full breakdown: https://cutmap.co/v/dia-painted-by-hand

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/dia-painted-by-hand.