# Dia — Start your mornings right

A live-action café morning that fades up from black, with two lines of serif copy, then moves into close-ups of the Dia browser writing a daily report. It ends on a short human gag and a plain logo card.

- Code: AD-0036
- Kind: Ad
- Format: Live-action product film
- Brand: Dia
- Length: 22.7s · 9 beats · 23.8 beats/min · 6 hard cuts
- Industry: AI, Productivity, Consumer apps
- Style: Live action, Cinematic, Light UI, Device mockups, Serif type, Music-led, No voiceover, Slow and deliberate
- Original: https://x.com/diabrowser/status/2036178807938224269
- Full breakdown: https://cutmap.co/v/dia-start-your-mornings-right

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/dia-start-your-mornings-right.