# DJI — Mic Mini 2 launch film

A 144-second live-action launch film that shows a tiny clip-on mic in five lifestyle worlds, each with its own cover colour. Small feature captions are laid over the footage, and the film ends on a black-background product reveal.

- Code: LN-0998
- Kind: Launch film
- Format: Live-action product film
- Brand: DJI
- Length: 143.8s · 20 beats · 8.3 beats/min · 103 hard cuts
- Industry: Consumer electronics, Creative studio, Hardware
- Style: Live action, Cinematic, Beat-synced edit, Fast cutting, Product macro, Captions, Music-led, No voiceover
- Original: https://www.youtube.com/watch?v=x760ulKzbnE
- Full breakdown: https://cutmap.co/v/dji-mic-mini-2-launch-film

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/dji-mic-mini-2-launch-film.