# Dollar Shave Club — Our Blades Are F***ing Great

A founder-led comedy ad shot as one walk-and-talk through a warehouse. A deadpan pitch builds into absurd stunts (a bear, a forklift, a money-blowing finale) and ends on a black card with the web address.

- Code: AD-0050
- Kind: Ad
- Format: Founder-led film
- Brand: Dollar Shave Club
- Length: 93.2s · 18 beats · 11.6 beats/min · 7 hard cuts
- Industry: E-commerce, Consumer apps, Retail
- Style: Humorous, Live action, Dialogue, One continuous camera, Bold, Minimal
- Original: https://www.youtube.com/watch?v=ZUG9qYTJMsI
- Full breakdown: https://cutmap.co/v/dollar-shave-club-our-blades-are-f-ing-great

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/dollar-shave-club-our-blades-are-f-ing-great.