# Doritos — Abduction

A 30-second live-action Super Bowl spot in which a UFO tries to beam up a conspiracy theorist's bag of Doritos. A tug-of-war follows, the UFO explodes, and the man shares the chips with an alien.

- Code: AD-0091
- Kind: Ad
- Format: Problem and solution
- Brand: Doritos
- Made by: Dylan Bradshaw and Nate Norell (co-directors)
- Length: 29.9s · 17 beats · 34.1 beats/min · 13 hard cuts
- Industry: Food and drink
- Style: Live action, Cinematic, Humorous, Fast cutting, Characters, No voiceover, Premium
- Original: https://www.youtube.com/watch?v=BIgJO3Uk19w
- Full breakdown: https://cutmap.co/v/doritos-abduction

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/doritos-abduction.