# Doritos — Sling Baby

A live-action comedy spot in which a boy taunts his grandmother with a bag of Doritos, and she answers by launching her baby grandson from a bungee harness to steal it. A deadpan setup, a mechanical build and a slow-motion flight lead to a smug final tableau.

- Code: AD-0085
- Kind: Ad
- Format: Problem and solution
- Brand: Doritos
- Length: 28.4s · 18 beats · 38.1 beats/min · 18 hard cuts
- Industry: Food and drink
- Style: Live action, Cinematic, Humorous, Fast cutting, Characters, No voiceover, Beat-synced edit
- Original: https://www.youtube.com/watch?v=6vEEVNAOFFY
- Full breakdown: https://cutmap.co/v/doritos-sling-baby

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/doritos-sling-baby.