# Dove — The Game is Ours

A 30-second brand film that opens on a girl alone in a locker-room mirror with a statistic about girls quitting sport, then answers it with a fast montage of girls cheering, dancing and celebrating across sports. It ends on a drone shot where the players spell 'The Game Is Ours' on the pitch and a Dove cause card.

- Code: BR-0049
- Kind: Brand film
- Format: Brand manifesto
- Brand: Dove
- Length: 30.1s · 16 beats · 31.9 beats/min · 25 hard cuts
- Industry: Fashion and beauty, Wellness
- Style: Cinematic, Captions, No voiceover, Music-led, Fast cutting, Beat-synced edit, Emotional, Live action
- Original: https://www.youtube.com/watch?v=84MCtvXCt9E
- Full breakdown: https://cutmap.co/v/dove-the-game-is-ours

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/dove-the-game-is-ours.