# Duolingo — A message from the CEO (Duo's death)

A deadpan mock-obituary: the real CEO reads a solemn 'prepared statement' to camera in one locked-off shot about the mascot's death, with burned-in captions carrying the jokes. A single reveal at the end ends on the dead owl in heaven, and the call to action is to do a lesson in his memory.

- Code: SO-0071
- Kind: Social cut
- Format: Founder-led film
- Brand: Duolingo
- Length: 101.5s · 14 beats · 8.3 beats/min · 2 hard cuts
- Industry: Consumer apps, Education
- Style: Humorous, Captions, Documentary, Slow and deliberate, No voiceover
- Original: https://www.youtube.com/watch?v=WVTuU-Bu7OE
- Full breakdown: https://cutmap.co/v/duolingo-a-message-from-the-ceo-duo-s-death

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/duolingo-a-message-from-the-ceo-duo-s-death.