# Duolingo — Alexandre's story

A documentary-style customer story in Portuguese. Alexandre, a young man from a favela in Diadema, São Paulo, is shown in sit-down interview shots, phone close-ups and rooftop shots in sunlight. The film ends on a white Duolingo lockup with app store badges.

- Code: BR-0204
- Kind: Brand film
- Format: Customer story
- Brand: Duolingo
- Length: 52.6s · 14 beats · 16 beats/min · 18 hard cuts
- Industry: Education, Translation and language, Consumer apps
- Style: Cinematic, Documentary, Captions, Phone UI, Emotional, Light UI, Premium
- Original: https://www.youtube.com/watch?v=NHXqSU0nuiY
- Full breakdown: https://cutmap.co/v/duolingo-alexandre-s-story

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/duolingo-alexandre-s-story.