# Duolingo — Avatar Creator

A live-action and animation split-screen film where real people build cartoon avatars of themselves on their phones, then reveal the match. It builds from a phone-notification nudge to a wall of avatars and a two-line call to action.

- Code: LN-1162
- Kind: Launch film
- Format: Feature tour
- Brand: Duolingo
- Length: 30.1s · 17 beats · 33.9 beats/min · 21 hard cuts
- Industry: Consumer apps, Education, Translation and language
- Style: Split screen, Flat 2D, Beat-synced edit, Fast cutting, Playful, Match cuts, Light UI, No voiceover
- Original: https://www.youtube.com/watch?v=btRCaYsW_5M
- Full breakdown: https://cutmap.co/v/duolingo-avatar-creator

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/duolingo-avatar-creator.