# Duolingo — Duo joins Squid Game

A live-action parody that drops Duolingo's owl mascot into the pink-suited guards of Squid Game, then ends on a Korean threat and a co-branded Netflix end card. Nearly all of it is cinematic build-up, with the joke held back until Duo steps out of the lift.

- Code: AD-0366
- Kind: Ad
- Format: Live-action product film
- Brand: Duolingo
- Length: 29.7s · 16 beats · 32.3 beats/min · 15 hard cuts
- Industry: Consumer apps, Education, Entertainment
- Style: Cinematic, Live action, Characters, Mascot, Humorous, Slow and deliberate, Push-ins, No voiceover
- Original: https://www.youtube.com/watch?v=o3ftECYtkf0
- Full breakdown: https://cutmap.co/v/duolingo-duo-joins-squid-game

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/duolingo-duo-joins-squid-game.