# Duolingo — Duolingo On Ice

A 98-second spoof trailer for a fake ice-skating musical starring Duolingo's mascots. It cuts between stage numbers, deadpan audience reactions and a lobby interview, then ends on a ticket link.

- Code: AD-0028
- Kind: Ad
- Format: Other
- Brand: Duolingo
- Length: 97.9s · 28 beats · 17.2 beats/min · 39 hard cuts
- Industry: Consumer apps, Education, Entertainment
- Style: Cinematic, Characters, Humorous, Live action, Music-led, Playful, Fast cutting, Premium
- Original: https://x.com/duolingo/status/1774784158121779693
- Full breakdown: https://cutmap.co/v/duolingo-duolingo-on-ice

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/duolingo-duolingo-on-ice.