# Duolingo — El Reto Duolingo

A 90-second Spanish-language docu-style brand film. Three Duolingo users take a four-week English challenge. Studio interviews with a mascot, home-practice footage and video-call check-ins build to a single claim: they all improved in four weeks.

- Code: BR-0190
- Kind: Brand film
- Format: Customer story
- Brand: Duolingo
- Length: 90.1s · 18 beats · 12 beats/min · 54 hard cuts
- Industry: Education, Consumer apps, Translation and language
- Style: Characters, Playful, Documentary, Captions, Kinetic type, Phone UI, Humorous, Beat-synced edit
- Original: https://www.youtube.com/watch?v=I-rrKsUkmic
- Full breakdown: https://cutmap.co/v/duolingo-el-reto-duolingo

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/duolingo-el-reto-duolingo.