# Duolingo — Introducing Duolingo Push

A 2-minute live-action launch film for a joke product. A presenter in a Duolingo office explains Duolingo Push, and cutaways show phone notifications failing to work on people until the Duo owl mascot shows up in person to remind them. It ends with the presenter and the owl together under the product lockup.

- Code: LN-0806
- Kind: Launch film
- Format: Problem and solution
- Brand: Duolingo
- Length: 127.9s · 22 beats · 10.3 beats/min · 25 hard cuts
- Industry: Consumer apps, Education, Translation and language
- Style: Live action, Characters, Humorous, Mascot, Voiceover, Documentary, Phone UI
- Original: https://www.youtube.com/watch?v=8wc83qX6oNM
- Full breakdown: https://cutmap.co/v/duolingo-introducing-duolingo-push

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/duolingo-introducing-duolingo-push.