# Duolingo — Korean or Get Eaten (x Squid Game 2)

A 2:48 music-video-style brand film in a dim car park. A man ignores his Duolingo notifications, and masked, pink-suited dancers and a giant Duo mascot pull him into a K-pop number that ends with him bundled into a van. It closes on a 'Learn Korean or else' title card and a Squid Game 2 co-brand lockup.

- Code: BR-0228
- Kind: Brand film
- Format: Music-video style
- Brand: Duolingo
- Length: 168.1s · 23 beats · 8.2 beats/min · 78 hard cuts
- Industry: Consumer apps, Education, Entertainment
- Style: Cinematic, Characters, Music-led, Fast cutting, Humorous, Beat-synced edit, Live action, Mascot
- Original: https://www.youtube.com/watch?v=bN2rUoX7540
- Full breakdown: https://cutmap.co/v/duolingo-korean-or-get-eaten-x-squid-game-2

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/duolingo-korean-or-get-eaten-x-squid-game-2.