# Duolingo — Max launch film

A dark, neon-lit character film that introduces Duolingo Max. A glowing owl carries the viewer through two AI features, Explain My Answer and Roleplay, using light-slot reveals and ribbon swooshes, and ends on the Max logo.

- Code: LN-0381
- Kind: Launch film
- Format: Feature tour
- Brand: Duolingo
- Length: 30.3s · 14 beats · 27.7 beats/min · 11 hard cuts
- Industry: Consumer apps, Education, AI
- Style: Dark UI, Characters, Neon, Morph transitions, Music-led, No voiceover, Mascot, Gradients
- Original: https://x.com/duolingo/status/1635688521695633408
- Full breakdown: https://cutmap.co/v/duolingo-max-launch-film

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/duolingo-max-launch-film.