# Duolingo — Museum of Wonky English

A deadpan mock-museum film in which Duolingo's owl mascot guides visitors past real Japanese mistranslations displayed as art. Each exhibit gets a sign close-up, a typed literal reading and a reaction, and the film ends on a call for Twitter submissions.

- Code: BR-0229
- Kind: Brand film
- Format: Brand manifesto
- Brand: Duolingo
- Length: 96.7s · 28 beats · 17.4 beats/min · 37 hard cuts
- Industry: Education, Consumer apps, Translation and language
- Style: Cinematic, Humorous, Captions, Characters, Mascot, Live action, Slow and deliberate, Push-ins
- Original: https://www.youtube.com/watch?v=ZU_GdP1zPgA
- Full breakdown: https://cutmap.co/v/duolingo-museum-of-wonky-english

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/duolingo-museum-of-wonky-english.