# Duolingo — Video Call with Lily in Real Life

A street-level social experiment film in São Paulo. A bus-stop screen plays Duolingo's sulky character Lily live to passers-by, with their reactions cut fast against her deadpan replies, and ends on an end card for the Video Call with Lily feature in Duolingo Max.

- Code: AD-0233
- Kind: Ad
- Format: Customer story
- Brand: Duolingo
- Length: 60.2s · 22 beats · 21.9 beats/min · 57 hard cuts
- Industry: Consumer apps, Education, Translation and language
- Style: Live action, Fast cutting, Captions, Kinetic type, Humorous, Characters, Beat-synced edit, Bold
- Original: https://www.youtube.com/watch?v=1MnootFVJpU
- Full breakdown: https://cutmap.co/v/duolingo-video-call-with-lily-in-real-life

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/duolingo-video-call-with-lily-in-real-life.