# Dyson Airwrap — New multi-styler TV spot

A voiceless product ad in desaturated black-and-white portraits where only the tool and its airflow carry colour. It cuts from styling shots into a dark cutaway of the motor and airflow, then returns to styling results, the attachment range and a Dyson end card.

- Code: AD-0081
- Kind: Ad
- Format: Live-action product film
- Brand: Dyson
- Length: 36.0s · 22 beats · 36.7 beats/min · 16 hard cuts
- Industry: Consumer electronics, Fashion and beauty
- Style: Monochrome, Premium, Product macro, Music-led, No voiceover, Fast cutting, Match cuts, Cinematic
- Original: https://www.youtube.com/watch?v=3uCWL0EoDm0
- Full breakdown: https://cutmap.co/v/dyson-airwrap-new-multi-styler-tv-spot

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/dyson-airwrap-new-multi-styler-tv-spot.