# Dyson — CameraJet launch film

A vertical launch film that opens on a silhouetted 'toothbrush', then says it is not one and runs a fast list of two-word features, each with a new shot. It ends on a callback to the opening line and the CameraJet name typed beside the product.

- Code: LN-1259
- Kind: Launch film
- Format: Feature tour
- Brand: Dyson
- Length: 40.0s · 22 beats · 33 beats/min · 28 hard cuts
- Industry: Consumer electronics, Health
- Style: Fast cutting, Captions, Beat-synced edit, Product macro, Split screen, Premium, No voiceover, Music-led
- Original: https://www.youtube.com/watch?v=36OGiJdBhQM
- Full breakdown: https://cutmap.co/v/dyson-camerajet-launch-film

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/dyson-camerajet-launch-film.