# Dyson — CameraJet origin story

A 135-second launch film that tells the toothbrush's development as an engineering story in chapters, cutting between a grid-walled test lab, an open-plan design studio and macro shots of water jets, cameras and tooth scans. It ends with every part of the brush assembling into the finished product and the name.

- Code: LN-0837
- Kind: Launch film
- Format: Brand manifesto
- Brand: Dyson
- Length: 135.1s · 26 beats · 11.5 beats/min · 108 hard cuts
- Industry: Consumer electronics, Health, Hardware
- Style: Cinematic, Product macro, Data viz, Technical, Fast cutting, No voiceover, Premium, Match cuts
- Original: https://www.youtube.com/watch?v=tF2piG0N5gg
- Full breakdown: https://cutmap.co/v/dyson-camerajet-origin-story

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/dyson-camerajet-origin-story.