# Dyson — CameraJet toothbrush launch film

A 65-second live-action product film that follows one woman through a brushing routine, from toothpaste to app to dock. It cuts away to a black-background gap-detection graphic and macro slow-motion jet shots to show what the camera and jet do.

- Code: LN-0819
- Kind: Launch film
- Format: Live-action product film
- Brand: Dyson
- Length: 65.0s · 26 beats · 24 beats/min · 28 hard cuts
- Industry: Consumer electronics, Health, Hardware
- Style: Live action, Cinematic, Premium, Product macro, Push-ins, Match cuts, Music-led, No voiceover
- Original: https://www.youtube.com/watch?v=Acrapsyhvfs
- Full breakdown: https://cutmap.co/v/dyson-camerajet-toothbrush-launch-film

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/dyson-camerajet-toothbrush-launch-film.