# Dyson — Cinetic Big Ball feature tour

A 58-second product film that walks through five features of a cylinder vacuum. Each feature is shown in real use, then tagged with a small white callout card whose crossed-out inset shows the old problem. It ends on a lockup and a one-line promise.

- Code: AD-0095
- Kind: Ad
- Format: Feature tour
- Brand: Dyson
- Length: 58.3s · 13 beats · 13.4 beats/min · 13 hard cuts
- Industry: Consumer electronics, Hardware
- Style: Light UI, Product macro, Push-ins, Music-led, No voiceover, Premium, Captions
- Original: https://www.youtube.com/watch?v=_-qFPOQyE98
- Full breakdown: https://cutmap.co/v/dyson-cinetic-big-ball-feature-tour

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/dyson-cinetic-big-ball-feature-tour.