# Dyson — Cool CF1 balloon journey

A single blue balloon is passed from fan to fan through Dyson's labs, atrium, staircase and canteen, with no talking head and no on-screen product copy. The route doubles as proof that the bladeless fan moves air precisely, and it ends on the Dyson campus chimney and an end card.

- Code: LN-0825
- Kind: Launch film
- Format: Live-action product film
- Brand: Dyson
- Length: 53.9s · 24 beats · 26.7 beats/min · 23 hard cuts
- Industry: Consumer electronics, Hardware
- Style: Live action, Cinematic, Premium, Match cuts, Music-led, No voiceover, Push-ins, Technical
- Original: https://www.youtube.com/watch?v=RG4lfXslzF4
- Full breakdown: https://cutmap.co/v/dyson-cool-cf1-balloon-journey

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/dyson-cool-cf1-balloon-journey.