# Dyson — Dust Matters (Cyclone V10)

A 60-second cinematic cinema ad for the Dyson Cyclone V10 in China. It opens on a city sunrise and shows household dust as microscopic allergens through a family's morning, then turns to the vacuum with macro product shots and ends on a pack shot.

- Code: AD-0083
- Kind: Ad
- Format: Problem and solution
- Brand: Dyson
- Made by: Sandstorm Films
- Length: 60.1s · 24 beats · 24 beats/min · 26 hard cuts
- Industry: Consumer electronics, Hardware
- Style: Cinematic, Product macro, Light UI, Captions, Push-ins, Premium, Slow and deliberate, Music-led
- Original: https://www.youtube.com/watch?v=9C4Dp6gsiok
- Full breakdown: https://cutmap.co/v/dyson-dust-matters-cyclone-v10

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/dyson-dust-matters-cyclone-v10.