# Dyson — PencilWash feature tour

A 3D product film that follows a wet floor cleaner from a coffee spill to its slimmest handle, internal electronics, see-through cleaning head and low-reach pose. Thin white callout labels annotate each part, and the film ends on a Dyson end card with a Subscribe prompt.

- Code: LN-0994
- Kind: Launch film
- Format: Feature tour
- Brand: Dyson
- Length: 50.1s · 15 beats · 18 beats/min · 5 hard cuts
- Industry: Hardware, Consumer electronics
- Style: 3D render, Premium, Product macro, Technical, Push-ins, Music-led, No voiceover, One continuous camera
- Original: https://www.youtube.com/watch?v=xWzhMDiEfpU
- Full breakdown: https://cutmap.co/v/dyson-pencilwash-feature-tour

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/dyson-pencilwash-feature-tour.