# Dyson — Purifier Cool Formaldehyde

A 30-second product film on black. A smoke test shows air thrown across a room and cleaned, a filter fly-through names what each layer catches, and the film ends on the product with its tagline. Captions carry the whole script and there is no voiceover.

- Code: AD-0119
- Kind: Ad
- Format: Feature tour
- Brand: Dyson
- Length: 30.0s · 8 beats · 16 beats/min · 1 hard cut
- Industry: Consumer electronics, Health
- Style: Cinematic, Dark UI, Premium, Photoreal, Push-ins, Captions, Minimal, Music-led
- Original: https://www.youtube.com/watch?v=yTc03FV4PGU
- Full breakdown: https://cutmap.co/v/dyson-purifier-cool-formaldehyde

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/dyson-purifier-cool-formaldehyde.