# Dyson — The engineering story behind the Flyaway tool

A 66-second engineering film with no voiceover and no on-screen copy. It follows a hair-styling problem from flyaway hairs under a microscope, through stylists, simulation, prototypes and airflow testing, to a smooth finish and an end card.

- Code: BR-0053
- Kind: Brand film
- Format: Problem and solution
- Brand: Dyson
- Length: 66.3s · 22 beats · 19.9 beats/min · 23 hard cuts
- Industry: Consumer electronics, Fashion and beauty, Hardware
- Style: Cinematic, Documentary, Product macro, Premium, Music-led, No voiceover, Fast cutting, Technical
- Original: https://www.youtube.com/watch?v=cLFwjFIo3BQ
- Full breakdown: https://cutmap.co/v/dyson-the-engineering-story-behind-the-flyaway-tool

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/dyson-the-engineering-story-behind-the-flyaway-tool.