# Dyson — V11 cordless power that lasts

A 55-second launch film with no voiceover and no copy until the end card. It opens in a dark, dusty room, moves to an exploded view of the machine and a glowing cutaway of its electronics, then shows the V11 working on floors, sofa, shelves and a wall vent in a bright home, and ends on a wall dock and a product name card.

- Code: LN-0839
- Kind: Launch film
- Format: Feature tour
- Brand: Dyson
- Length: 55.0s · 28 beats · 30.5 beats/min · 23 hard cuts
- Industry: Consumer electronics, Hardware
- Style: Cinematic, Product macro, Live action, 3D render, Premium, Music-led, No voiceover, Push-ins
- Original: https://www.youtube.com/watch?v=sYK-zWjxLdI
- Full breakdown: https://cutmap.co/v/dyson-v11-cordless-power-that-lasts

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/dyson-v11-cordless-power-that-lasts.