# Dyson W1 PencilWash — How it works

A 61-second CGI product explainer with no voiceover. It moves from a slim pole and blueprint drawings through floor-level demos of wet and dry mess, then into macro cutaways of roller, comb and separation, and ends on a Dyson end card.

- Code: DM-0136
- Kind: Product demo
- Format: Feature tour
- Brand: Dyson
- Length: 61.1s · 24 beats · 23.6 beats/min · 23 hard cuts
- Industry: Consumer electronics, Hardware
- Style: 3D render, Product macro, Light UI, Technical, Push-ins, Match cuts, Premium, No voiceover
- Original: https://www.youtube.com/watch?v=YgOdowkQnM4
- Full breakdown: https://cutmap.co/v/dyson-w1-pencilwash-how-it-works

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/dyson-w1-pencilwash-how-it-works.