# Dyson — Zone Launch Film

A documentary-style launch film in which Dyson engineers explain, in their own labs, why air-purifying noise-cancelling headphones took six years and 500 prototypes. It runs from city pollution and noise, through sketches, rigs and test rooms, to the finished headphones and a logo card.

- Code: LN-0822
- Kind: Launch film
- Format: Problem and solution
- Brand: Dyson
- Length: 85.8s · 34 beats · 23.8 beats/min · 65 hard cuts
- Industry: Consumer electronics, Hardware, Health
- Style: Documentary, Cinematic, Dialogue, Product macro, Fast cutting, Premium, Technical, Voiceover
- Original: https://www.youtube.com/watch?v=KW0nyPCQbjY
- Full breakdown: https://cutmap.co/v/dyson-zone-launch-film

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/dyson-zone-launch-film.