# Ethereum Institutional — Brand and website refresh

A 84-second brand-refresh film that builds a new wordmark, mark, colour system, templates, website and data pages in one calm sequence on cream and near-black. It opens and closes on a dot that becomes the logo.

- Code: LN-0010
- Kind: Launch film
- Format: UI motion film
- Brand: Ethereum Institutional
- Length: 84.5s · 26 beats · 18.5 beats/min · 12 hard cuts
- Industry: Crypto, Fintech
- Style: Light UI, Dark UI, Minimal, Kinetic type, Morph transitions, Push-ins, Music-led, No voiceover
- Original: https://x.com/ethereuminsti/status/2108196766004789490?s=20
- Full breakdown: https://cutmap.co/v/ethereum-institutional-brand-and-website-refresh

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/ethereum-institutional-brand-and-website-refresh.