# Explode — Make Your Texts Explode

A 35-second app launch film that shows a disappearing photo arriving in iMessage, then turns it into pixel confetti and three lines of big type. It ends on the opening composition, so the film loops.

- Code: LN-0099
- Kind: Launch film
- Format: Feature tour
- Brand: Explode
- Length: 34.9s · 13 beats · 22.3 beats/min · 5 hard cuts
- Industry: Consumer apps, Social
- Style: Phone UI, Big type, Light UI, Morph transitions, Music-led, No voiceover, Live action
- Original: https://x.com/nikitabier/status/1879206793118658974
- Full breakdown: https://cutmap.co/v/explode-make-your-texts-explode

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/explode-make-your-texts-explode.