# Factory — Factory 2.0 software factory launch

A 30-second launch film that moves from a flowchart over a vintage engraving, through a flickering kinetic-type sequence in black, white and orange, to a dark product dashboard and a logo hold.

- Code: LN-0176
- Kind: Launch film
- Format: Kinetic type film
- Brand: Factory
- Length: 29.9s · 17 beats · 34.1 beats/min · 27 hard cuts
- Industry: AI, Developer tools, SaaS
- Style: Kinetic type, Big type, Glitch, Beat-synced edit, Fast cutting, Music-led, No voiceover, Technical
- Original: https://x.com/FactoryAI/status/2066588050617249904
- Full breakdown: https://cutmap.co/v/factory-factory-2-0-software-factory-launch

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/factory-factory-2-0-software-factory-launch.