# Family — Introducing Family on iOS

A 91-second presenter-led launch film in which one woman in red talks to camera against a white studio. Sticker icons and phone UI are composited around her to walk through the wallet app, with a dark, cluttered old-wallet gag in the middle and a logo lockup at the end.

- Code: LN-0675
- Kind: Launch film
- Format: Live-action product film
- Brand: Family
- Length: 91.4s · 23 beats · 15.1 beats/min · 19 hard cuts
- Industry: Crypto, Consumer apps, Fintech
- Style: Live action, Light UI, Phone UI, Device mockups, Playful, Humorous, Characters, Premium
- Original: https://x.com/family/status/1855958679385960840
- Full breakdown: https://cutmap.co/v/family-introducing-family-on-ios

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/family-introducing-family-on-ios.