# Family — Simpler, safer Ethereum

A playful UI motion film that walks through a crypto wallet's features in colour-coded chapters, from sign-up and security to wallets, sending tokens, NFTs and sign-in across the web. A mascot and chunky blobs link the chapters, and the film ends on the logo.

- Code: LN-0658
- Kind: Launch film
- Format: Feature tour
- Brand: Family
- Length: 47.3s · 28 beats · 35.5 beats/min · 14 hard cuts
- Industry: Crypto, Fintech, Consumer apps
- Style: Flat 2D, Light UI, Kinetic type, Morph transitions, Playful, Characters, Music-led, No voiceover
- Original: https://x.com/family/status/1907436623286960220
- Full breakdown: https://cutmap.co/v/family-simpler-safer-ethereum

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/family-simpler-safer-ethereum.