# Fenty Beauty — Shake 'N Play Liquid Blush

A fast, shade-by-shade vertical ad that pairs live-action models with plush 3D mascot characters. Each of five shades gets its own colour world, then all five bottles line up with the full cast.

- Code: AD-0421
- Kind: Ad
- Format: Montage
- Brand: Fenty Beauty
- Length: 26.3s · 20 beats · 45.7 beats/min · 16 hard cuts
- Industry: Fashion and beauty, Retail
- Style: Fast cutting, Characters, Playful, Beat-synced edit, Music-led, No voiceover, Bold, Gradients
- Original: https://www.youtube.com/watch?v=DFoHJW3Iwdo
- Full breakdown: https://cutmap.co/v/fenty-beauty-shake-n-play-liquid-blush

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/fenty-beauty-shake-n-play-liquid-blush.