# Ferrari 849 Testarossa — Welcome film

A dark, smoke-filled reveal of a plug-in hybrid berlinetta. It opens on a silhouetted driver in a blue-lit warehouse, then moves from blue to red to amber as macro close-ups of lights, wheels, spoiler and cabin lead to the name and the prancing horse. No voiceover and no on-screen copy until the title card.

- Code: LN-1017
- Kind: Launch film
- Format: Live-action product film
- Brand: Ferrari
- Length: 69.8s · 26 beats · 22.4 beats/min · 20 hard cuts
- Industry: Automotive, Mobility
- Style: Cinematic, Dark UI, Product macro, Slow and deliberate, Music-led, No voiceover, Premium
- Original: https://www.youtube.com/watch?v=0EkSu4AoqBk
- Full breakdown: https://cutmap.co/v/ferrari-849-testarossa-welcome-film

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/ferrari-849-testarossa-welcome-film.