# Ferrari — Welcome the Ferrari Luce

A 136-second dark-studio reveal of the Ferrari Luce that never shows the whole car until the last 20 seconds. Macro light sweeps, a top-down silhouette, tail lights, side details, the interior and a roof-up drone-style orbit build the shape piece by piece, then a hero three-quarter view and the logo close it.

- Code: LN-1088
- Kind: Launch film
- Format: 3D product hero
- Brand: Ferrari
- Length: 135.6s · 30 beats · 13.3 beats/min · 11 hard cuts
- Industry: Automotive, Mobility
- Style: Cinematic, Dark UI, Product macro, Slow and deliberate, Premium, No voiceover, Music-led, Push-ins
- Original: https://www.youtube.com/watch?v=Gf2TI6tfWA0
- Full breakdown: https://cutmap.co/v/ferrari-welcome-the-ferrari-luce

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/ferrari-welcome-the-ferrari-luce.