# Figma — What's Figma? (2019)

A 95-second, abstract motion explainer with no voiceover. Colourful geometric shapes and a few lines of type walk from the old, messy way of working (file-name chaos, emailed folders) to a browser design tool where cursors design together, share code and collect comments, ending on the Figma wordmark.

- Code: EX-0079
- Kind: Explainer
- Format: UI motion film
- Brand: Figma
- Length: 95.1s · 28 beats · 17.7 beats/min · 13 hard cuts
- Industry: Design tools, SaaS, Productivity
- Style: Flat 2D, Morph transitions, Music-led, No voiceover, Playful, Gradients, Match cuts, Kinetic type
- Original: https://www.youtube.com/watch?v=Cx2dkpBxst8
- Full breakdown: https://cutmap.co/v/figma-what-s-figma-2019

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/figma-what-s-figma-2019.