# Fitbit — Introducing Charge 3

A 76-second launch film that alternates live-action lifestyle footage with lavender-gradient type cards and floating 3D product shots. Feature labels sit over real-life moments, then the film closes on the Charge 3 lockup and tagline.

- Code: LN-0999
- Kind: Launch film
- Format: Feature tour
- Brand: Fitbit
- Length: 76.3s · 29 beats · 22.8 beats/min · 43 hard cuts
- Industry: Consumer electronics, Fitness, Health
- Style: Light UI, Big type, Music-led, No voiceover, Live action, Device mockups, Kinetic type, Premium
- Original: https://www.youtube.com/watch?v=omJhc4iv4z4
- Full breakdown: https://cutmap.co/v/fitbit-introducing-charge-3

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/fitbit-introducing-charge-3.