# Fitbit — Introducing Charge 4

A 65-second product launch film with no voiceover. Slow macro shots of the tracker in the dark open it, then a run of feature cards (GPS, Active Zone Minutes, swimproof, Pay, sleep, heart, battery) each set on its own colour field, linked by bold uppercase one-liners and ending on the Charge 4 and Fitbit logos.

- Code: LN-0981
- Kind: Launch film
- Format: Feature tour
- Brand: Fitbit
- Length: 65.1s · 21 beats · 19.3 beats/min · 1 hard cut
- Industry: Consumer electronics, Health, Fitness
- Style: 3D render, Kinetic type, Big type, Morph transitions, Music-led, No voiceover, Premium, Dark UI
- Original: https://www.youtube.com/watch?v=dE21qKXAr6w
- Full breakdown: https://cutmap.co/v/fitbit-introducing-charge-4

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/fitbit-introducing-charge-4.