# Fitbit — Introducing Versa 2

A music-led 3D product launch film for a smartwatch. It runs in 'elevate your…' chapters (voice, look, day, energy), each with a floating watch, short feature captions and a camera that never stops moving, and it ends on a three-watch lineup and the line 'live your best life'.

- Code: LN-0957
- Kind: Launch film
- Format: 3D product hero
- Brand: Fitbit
- Length: 88.7s · 30 beats · 20.3 beats/min · 2 hard cuts
- Industry: Consumer electronics, Fitness, Health
- Style: 3D render, Premium, Product macro, Kinetic type, Music-led, No voiceover, Push-ins, One continuous camera
- Original: https://www.youtube.com/watch?v=_nhNb0oLCxk
- Full breakdown: https://cutmap.co/v/fitbit-introducing-versa-2

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/fitbit-introducing-versa-2.