# Fitbit — Introducing Versa 3

A music-led product launch film with no voiceover. Short lowercase type lines alternate with a 3D watch that swings through frame on a pale grey studio backdrop, and each feature gets a callout and a close-up of the screen. It ends on three watches together and the product name.

- Code: LN-0931
- Kind: Launch film
- Format: 3D product hero
- Brand: Fitbit
- Length: 61.0s · 28 beats · 27.5 beats/min · 2 hard cuts
- Industry: Consumer electronics, Fitness, Health
- Style: 3D render, Light UI, Kinetic type, Whip pans, Morph transitions, Premium, Music-led, No voiceover
- Original: https://www.youtube.com/watch?v=IHx_bL3YQLc
- Full breakdown: https://cutmap.co/v/fitbit-introducing-versa-3

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/fitbit-introducing-versa-3.