# Fitbit — Meet the New Fitbit App

A 72-second, music-led UI motion film with no voiceover. Short type phrases ('For every way you Move', 'Find your focus', 'Progress on the go', 'Get motivated', 'Hit goals', 'Track and log', 'Celebrate your journey', 'Powered by what moves you') each hand off to a live app screen, with icons morphing into pills and rings, and end on a grid of phones and the Fitbit lockup.

- Code: LN-0886
- Kind: Launch film
- Format: UI motion film
- Brand: Fitbit
- Length: 71.8s · 23 beats · 19.2 beats/min · 15 hard cuts
- Industry: Health, Consumer apps, Fitness
- Style: Light UI, Kinetic type, Morph transitions, Phone UI, Music-led, No voiceover, Flat 2D, Match cuts
- Original: https://www.youtube.com/watch?v=4iJy9VP26nc
- Full breakdown: https://cutmap.co/v/fitbit-meet-the-new-fitbit-app

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/fitbit-meet-the-new-fitbit-app.