# Fitbit — Now, by Google

A 30-second live-action montage of people moving through their day, with Google features (translate, maps, wallet, earbuds) woven in among Fitbit watch screens. A mid-film underwater logo reveal builds 'fitbit by Google', and the film ends on a dancing man under the full lockup.

- Code: BR-0161
- Kind: Brand film
- Format: Montage
- Brand: Fitbit
- Length: 30.1s · 22 beats · 43.9 beats/min · 39 hard cuts
- Industry: Consumer electronics, Health, Fitness
- Style: Live action, Cinematic, Fast cutting, Music-led, No voiceover, Beat-synced edit, Match cuts, Premium
- Original: https://www.youtube.com/watch?v=zK4_EN8vRoQ
- Full breakdown: https://cutmap.co/v/fitbit-now-by-google

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/fitbit-now-by-google.