# Fitbit — Sense 2 launch film

A 62-second product launch film for Fitbit Sense 2 that moves through macro hardware shots, a morphing whole-health graphic, and feature-by-feature scenes for stress, sleep, heart and workouts, then ends on the product lockup. Short phrases carry the story across each shot with no voiceover.

- Code: LN-1002
- Kind: Launch film
- Format: Feature tour
- Brand: Fitbit
- Length: 62.5s · 22 beats · 21.1 beats/min · 3 hard cuts
- Industry: Consumer electronics, Health, Wellness
- Style: Premium, Cinematic, Product macro, Kinetic type, Device mockups, Push-ins, Music-led, No voiceover
- Original: https://www.youtube.com/watch?v=qCNEEH4e2To
- Full breakdown: https://cutmap.co/v/fitbit-sense-2-launch-film

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/fitbit-sense-2-launch-film.