# Fitbit Sense — A New Era of Innovation

A music-led 3D product film with no voiceover. Kinetic type tells the story one phrase at a time while a virtual camera moves around the smartwatch, through an exploded teardown, and past each sensor and app screen. It ends on a quiet name card.

- Code: LN-0982
- Kind: Launch film
- Format: 3D product hero
- Brand: Fitbit
- Length: 83.2s · 25 beats · 18 beats/min · 2 hard cuts
- Industry: Consumer electronics, Health, Hardware
- Style: 3D render, Kinetic type, Dark UI, Device mockups, Push-ins, Morph transitions, Music-led, No voiceover
- Original: https://www.youtube.com/watch?v=lJg1-lPmxMI
- Full breakdown: https://cutmap.co/v/fitbit-sense-a-new-era-of-innovation

## The breakdown

The full breakdown has eleven sheets: Snapshot, Opening, Structure, Timeline, Rhythm, Look, Movement, Sound & words, Why it works, Production, Build brief. It is available to Cutmap Pro members at https://cutmap.co/v/fitbit-sense-a-new-era-of-innovation.